Smartphone games, manga and cosplay events might seem incompatible with the solemn practice of religion, but a Christian newspaper in Japan is deploying such secular entertainment in an attempt to draw new followers to the faith.
Christ Newspaper (Kirisuto Shimbun) is aiming to attract young followers through modern media in an industry with a fading readership.
The long-standing religious paper, under its new president, Shinji Matsutani, 40, launched in July a thrice-monthly tabloid version with more photos and illustrations than its previous conventional weeklies, as well as an online edition.