An official Ultraman store has opened in the hometown of the superhero's creator.

Makoto Tsuburaya, 57, the son of a cousin of Eiji Tsuburaya — the creator of the science fiction series that has generated great enthusiasm among children over the last five decades — opened the store called SHOT M78 Otsukaya at the site of Eiji's birth in Sukagawa, Fukushima Prefecture.

Nebula M78 is the home world of Ultraman, who helps the members of Science Patrol battle aliens and giant monsters.