Starting Friday, many workers in Japan, notorious for its culture of overwork, will have a chance to start the weekend early, albeit once a month, for a trip to an onsen (hot springs), a shopping spree or simply dining out with family and friends.
The Premium Friday campaign, launched by the government and business lobby Keidanren, calls on workers to leave the office at around 3 p.m. on the last Friday of each month.
Aimed at boosting consumption and curbing long working hours, businesses are hoping to cash in on the move, offering a variety of new services and products.