Leading Japanese content and media producer Kadokawa Corp. has launched a joint venture with Thailand's largest publisher, Amarin Printing and Publishing PCL, foraying into its sixth overseas content market.

The joint venture, Kadokawa Amarin Co., follows investments in the publishing and content business in Taiwan, Hong Kong, China, Malaysia and the United States.

Kadokawa Amarin was set up in September to develop a digital platform and distribute in the Thai language Japanese content licensed from the Kadokawa group.