Consumers are looking for new ways to add a personal touch when it comes to gifts for birthdays, weddings or other special occasions.
Over and above simply choosing the way gifts are wrapped or picking the color of ribbons, people can now include an original photo or message on gift packages of such products as cosmetics, cookies and beer.
Shiseido Co., Japan's top cosmetics maker, in July launched a new service enabling customers to design a portrait to put on a gift box.