With lessons learned from the March 2011 earthquake and tsunami, mobile phone carriers and media organizations on Friday rallied to offer crucial communications services to victims of the Kumamoto quake.

In a first, three major mobile phone providers — NTT Docomo Inc., KDDI Corp. and SoftBank Corp. — said they had activated emergency public WiFi hot spots in Kumamoto Prefecture.

The WiFi access point is named "00000JAPAN" and is available free of charge regardless of a person's existing phone carrier.