Giving back to society is very important to Philip Morris Japan (PMJ). Besides its ongoing initiatives against domestic violence and child abuse, PMJ was quick to respond to the immediate needs of the affected areas following the Great East Japan Earthquake in 2011. Although five years have since passed, PMJ continues to contribute to the region through programs that address the changing needs of the affected areas.
In the immediate aftermath of the earthquake, PMJ responded with a ¥100 million donation for emergency aid and mid to long-term relief. Working together with non-profit organizations, the company launched projects aimed at supporting the restoration of the Tohoku region. The company also matched donations from staff, and encouraged employee volunteer activities in the affected areas.