Japanese exports of farm and marine products are growing on an unprecedented scale, thanks in part to the expanded use of refrigerated delivery services, which ensure that fresh foods are delivered promptly and at their seasonal best.
The trend is only likely to gather momentum given the growing popularity and higher profile of Japanese cuisine due to its listing in 2013 as a UNESCO Intangible Cultural Heritage and as more overseas tourists visit Japan and acquire a taste for local dishes.
A recent report by the Ministry of Agriculture, Forestry and Fisheries indicated that the value of Japan's farm, forestry and marine product exports is certain to hit a record high.