The market for low-sugar food is expanding in Japan, reflecting recognition that moderate carbohydrate restrictions are an effective way to address lifestyle-related diseases like high blood pressure and diabetes.
The Eat & Fun Health Association, which promotes low-carbohydrate diets, recommended in November a set of noodles, bread, sweets and other products produced by 14 companies that support its campaign.
An average meal usually contains about 90 to 100 grams of carbohydrate. The recommended foodstuffs lower that by limiting sugar intake to 20 to 40 grams, the association said.