With a telegenic presence, powerful ruling party mentors and a talent for avoiding making political enemies, new trade and industry minister Yuko Obuchi may have what it takes to become the country's first female prime minister.

In Tokyo's male-dominated corridors of power, where seniority still matters, Obuchi's gender and youth would in the past have made her a long shot — at best — to succeed Prime Minister Shinzo Abe.

But a shortage of popular male rivals and lingering doubts over the success of "Abenomics" mean the 40-year-old daughter of a prime minister is increasingly seen as a contender when her Liberal Democratic Party goes shopping for a new leader.