A travel agency executive who has spent half a century going abroad believes overseas trips and people-level exchanges help build understanding of the importance of world peace.

Jungo Kikuma, 61-year-old chairman of the Japan Association of Travel Agents, is promoting such trips to mark the 50th anniversary of Japan's liberalization of foreign travel.

"If you sincerely observe and respect the culture of the country you visit, you will discover the great aspects of the nation and appreciate its history and the aesthetics of its people," he said.