After seeing many of her friends and colleagues abandon promising careers for motherhood, Keiko Koda was inspired to find a way to help professionals stay on the corporate path after having children.
In 2009, she founded AsMama Inc. to lend a hand to these women.
Since last year, the Yokohama-based company has been coordinating a service whereby working parents share the burden of child care, for example, by picking them up from or dropping them off at school.