• Kyodo

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A month after the March 2011 earthquake, Kazunori Ikeda, 36, decided to leave Paris to open a store in Sendai and sell sweets made with local strawberries to promote the rebuilding of his hometown.

The owner of Kazunori Ikeda Individuel uses strawberries from the two Miyagi towns of Watari and Yamamoto not just to support local farmers, but because “the quality of strawberries there is just great and they are good for sweets.”

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