Kenji Ueda founded a human resources company for retirees 13 years ago, hoping not just to help them work again but also find something to live for.

"Elderly people with a great deal of experience and knowledge are the most valuable treasure (of society)," Ueda, chairman of Koreisha Co., said in a recent interview.

"I would like to give as many (elderly) people as possible the opportunity to work and a reason to live," Ueda, 75, said.