Since its beginning in 1981, BorneLund Inc. has been growing at a steady pace, supplying toys the Tokyo-based company touts as stirring children's imaginations.

President Hiroko Nakanishi said that when the company imports or builds toys, it always confirms not only whether they are safe for children but also whether they strike a cord intellectually.

"For children, playing is tantamount to living," she said. "We hope to provide them with the appropriate tools and the environment so that we can support the growth of their hearts, brains and bodies."