Now that Mount Fuji has been inscribed on UNESCO's list of World Cultural Heritage sites, some tourism agencies are rushing to capitalize on the historic opportunity in the hopes that the decision will spur the mountain's already robust popularity among foreign travelers.
Hato Bus Co. announced Monday it will offer a variety of day trips catering to foreigners, adding that English-speaking guides will be used.
Starting in late July, all trips will include lunch at a resort club near Lake Kawaguchi, and eventually sightseeing from the fifth stage, which is about halfway up the volcano. One of the tours will also include fruit-picking.