The financial hit from hardware outlays for the PlayStation4 won't be as big as they were for the PlayStation3, Sony Computer Entertainment Inc. President and CEO Andrew House said Tuesday.

He also said the PS4 was designed to "allow for an aggressive cost-down strategy" over time, allowing Sony "to reach the broadest mass of consumers that we can."

Asked how long it would take for the PS4 to turn a profit, House said that depends on the context.