Blockbuster 3-D films such as “Avatar” helped boost the nation’s box office revenues for Japanese and foreign movies to a combined all-time high of around ¥220.74 billion in 2010, up 7.1 percent from the previous year, an industry body said Thursday.
Revenues for Japanese movies hit ¥118.22 billion, breaking the previous record of ¥117.31 billion set in 2009, while foreign movies pulled in 15.5 percent more money to hit ¥102.52 billion, the Motion Picture Producers Association of Japan said.
The numbers mean domestic movies have outpaced imported films for three years in a row. Japanese movies accounted for a 53.6 percent share of overall box office revenues in 2010.
“Avatar” topped all foreign movies with ¥15.6 billion, while two other 3-D films — “Alice in Wonderland” and “Toy Story 3” — also topped ¥10 billion. Among Japan’s offerings, Oscar-winning animated filmmaker Hayao Miyazaki’s “Karigurashi no Arrietty” (“The Borrower Arrietty”) took first place with ¥9.25 billion.
“The success of 3-D films, which have higher admission fees, was a big contributor to the rise in revenues,” said Nobuyoshi Otani, chairman of the association.
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