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How much food and booze gobble up and guzzle down in 15 minutes? This is the challenge presented to patrons at Viking Izakaya Odaidoko Sakeba, where they can eat and drink as much as they like for ¥375. Opened in Yokohama last month, the place is already fully booked at weekends with customers eager to wolf down as much food and drink as they can within the allotted time.

Viking is not a tall blond Norse marauder but a self-service buffet and this one offers items such as oden, nabe (hot pots) and salads, as well as beer, shochu and cocktails. Customers are not limited to sticking to the 15-minute rule, but simply pay for an extra 15 minutes once the time is up. The concept may well catch on.

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