Yahoo Japan Corp. will remain competitive with Google Inc. even after adopting Google’s Internet search engine and online ad technology, because the two firms will use their own editing and advertising policies, Yahoo Japan President Masahiro Inoue said.
“We will operate the search engine under an editing policy that is independent (of Google’s) and also have different screening criteria when it comes to advertising,” Inoue told reporters, dismissing criticism by Microsoft Corp. that the Yahoo Japan-Google tieup is anticompetitive.
Yahoo Japan announced July 27 it will adopt Google’s Internet search engine and search-linked advertisement distribution system, deviating from teaming up with Microsoft Corp. like its major shareholder, Yahoo Inc. of the U.S.
Inoue said the company has been explaining in detail to the Fair Trade Commission about the tieup for several months.
“We are aware of why the deal between Yahoo of the United States and Google fell through (due to monopoly problems),” he said, and added Yahoo Japan’s agreement with Google is the “result” of also having studied that case.
Microsoft has lodged a protest over the tieup, which looks to effectively let them monopolize domestic Internet search services, something the U.S. software giant has dubbed as “even more anticompetitive” than Google’s deal with Yahoo Inc. in 2008, which the U.S. Justice Department found illegal.
Inoue stressed that Yahoo Japan’s case differs from that of Yahoo Inc. because the Japanese firm doesn’t have its own search engine. Yahoo Japan has been using the same search engine as Yahoo Inc.’s.
Microsoft said it is set to present to the Fair Trade Commission evidence to prove the planned tieup will impair fair competition in the online search market, officials of its Japanese unit said last week.
Currently, Yahoo Japan has a nearly 60 percent share of Internet search services in Japan, while Google has close to 40 percent.
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