Nissin Foods Holdings Co. will release on March 1 a limited number of cup noodle products using 1-meter-long noodles to commemorate the centennial of the birth of Momofuku Ando, the late inventor of instant noodles and cup noodles.
The company said Tuesday the noodles will be the longest ever to be used for a cup noodle product, surpassing the 70-cm rivals in Donbei tempura “soba” buckwheat noodles — currently the longest for Nissin — and taking after the Chinese tradition of eating dishes with long noodles on birthdays to symbolize longevity.
Nissin will release two types of the long cup noodles, both with a suggested retail price of ¥170. It will also sell Chicken Ramen, which in 1958 was the world’s first instant noodle product, for ¥35, and Cup Noodle, the world’s first instant noodles introduced in 1971, at ¥100. Both prices are the same as when the products were launched.
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