The Japanese Alpine Club, which celebrated the 105th anniversary of its founding on Oct. 14, will launch a full-scale campaign to establish a new national holiday called "Mountain Day."
"Isn't it good to have a Mountain Day, as there is a Marine Day?" the club asks as it prepares to initiate the campaign.
The club hopes to designate the proposed day as a national holiday to fight a drop in its membership and urge people of all ages, but especially the younger generation, to climb mountains.