For newly elected Democratic Party of Japan President Yukio Hatoyama, it's all about the love.

During the brief campaign to elect a new leader of the opposition party, he stressed that he wants to create a society of "love" and "yu-ai" (fraternity).

"In Japan, after the DPJ takes power, I want to build a society full of love," the 62-year-old Hatoyama said Friday. Born with a silver spoon into a distinguished family chock full of politicians and academics, Hatoyama has quickly climbed up the ladder of the political hierarchy despite getting a late start.