OITA (Kyodo) A Japanese Web site dedicated to cheering up its viewers is riding a wave of popularity, generating 100,000 hits daily.

The Homerare Salon (Salon to be praised) site at kakula.jp/homeSalon/ displays about 50 phrases such as “You look cool today” and “I really admire you,” with heart-shaped symbols, after visitors register their name, sex and occupation.

Internet venture Digitalbank Co. set up the site Dec. 24.

It was only intended for Christmas, but hits surged after it was featured in April on the Hatena and Google search engines.

Digitalbank’s Kiriko Sato, 35, and Satoshi Itai, 29, engineered the site, saying they wanted visitors to cheer up by viewing it when they are in the dumps from exhaustion.

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