All Nippon Airways Co. said Tuesday it will offer a uniform ¥9,000 fare on all domestic one-way routes for people 65 or over starting April 1.
The fare under the new Senior Sorawari program will only be available if passengers ask for it on the day of departure, the airline said. It will be the lowest fare for seniors charged by a Japanese airline.
Travelers will not be allowed to book seats on the basis of the fare prior to the day of departure, and it will only be available at ANA's airport counters if there are vacancies.
People taking advantage of the fare must be enrolled in ANA's frequent-flier program.
ANA is hoping the discount will spur demand among the elderly to offset falling demand among businesspeople.
"We have reduced fares to a level that will enable the elderly to easily take advantage of air travel for such purposes as traveling to see their grandchildren, who are living in faraway locations, perform in sports competitions," an ANA public relations official said.