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Japan is witnessing the birth of another new tribe of young women, called “agejo,” identifiable by their pale skin, large eyes and over-the-top hairdos.

They are now omnipresent on the streets, following in the footsteps of the once popular “kogyaru” — “ko” as in high school student plus the English word gal transliterated into Japanese — who were instantly recognizable by their deeply tanned faces.

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