Vertu, the luxury cell phone business arm of Finnish mobile phone maker Nokia Corp., began accepting advance orders for ritzy handsets Thursday at its shop in the Ginza district of Tokyo.

Vertu, the wholly owned arm of Nokia, said the Ginza shop will initially offer 14 handset models, including a cell phone with the prancing horse crest of Italian sports car maker Ferrari. Their prices will range from ¥670,000 to ¥3.7 million.