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Leading supermarket chain operator Aeon Co. will reportedly cut the prices of a wide range of its Topvalu brand products in a bid to stimulate spending by consumers who have been increasingly tightening their purse strings.

Sources said that in the initial phase of the new pricing strategy, Aeon is lowering prices on 100 items, mainly food products and daily necessities, by an average of 18 percent and by a maximum of 25 percent at 2,000 Jusco and other group stores, effective Tuesday.

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