Livedoor Co. will stick with its corporate logo because Internet users still place great value on the firm, company officials said Monday, after the scandal-tainted company had considered a name change.

"We think we should face (what happened under) this name and do our utmost," said Takeshi Idezawa, 33, new president of Livedoor Co. "When we asked for opinions from experts, we were told that the popularity of the name is an asset despite the bad image."

Livedoor users would be confused and troubled if the domain of its home page address were to change, Idezawa said at a news conference to mark the start of a new organization centered on a holding firm.