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Major consumer loan firm Takefuji Corp. has installed Canadian Christine Lavoie-Gagnon as head of its public relations section to capitalize on her international experience, company officials said.

Lavoie-Gagnon, 33, joined Takefuji on Friday and will lead its PR activities amid the difficult business environment surrounding consumer loan companies, such as lawsuits filed by clients seeking the return of excessive interest, the officials said.

Fluent in English, French and Japanese, Lavoie-Gagnon has previously headed French automaker Renault S.A.’s PR activities in the Asian and Pacific market.

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