South Korean auto and home appliance makers are making a big push into the Japanese market, contesting industrial areas that Japanese firms consider their specialty.
The South Korean firms are slowly gaining Japanese consumers' support, with their cars and home appliances seen as low-priced but good quality. The firms are shaking off the image previously associated with their products: cheap, but you get what you pay for.
Hyundai Motor Japan, a subsidiary of Hyundai Motor Co., displays polished new models in its showroom in Tokyo's Toranomon district with tables and chairs prepared in a corner for visitors.