South Korean auto and home appliance makers are making a big push into the Japanese market, contesting industrial areas that Japanese firms consider their specialty.

The South Korean firms are slowly gaining Japanese consumers’ support, with their cars and home appliances seen as low-priced but good quality. The firms are shaking off the image previously associated with their products: cheap, but you get what you pay for.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.