When word spread late last month that public broadcaster NHK would pull the plug on "Sesame Street" after more than 30 years, loyal fans were shocked.
Dozens took immediate action, setting up a Web site as part of efforts to implore NHK to reconsider -- something that appears unlikely to happen.
"I'm heartbroken that I won't be able to watch Bert, my favorite character, on TV anymore," wrote one person under the alias "Kujira," or whale. "I don't want the program to end!"