It's a jungle in there: Tacky, handwritten cardboard signs bearing dubious slogans vie for space with garish rolls of toilet paper, sex toys and Louis Vuitton handbags.
Yet nocturnal urban denizens routinely succumb to this mysterious allure and usually find themselves saddled with a plethora of yellow store bags at the end of their trip.
Welcome to the world of Don Quijote, which has broken every rule in the retail book and has recently achieved hero status for its efforts to counter rigid bureaucratic practices.