• Japan


will end its discount campaign on cheeseburgers and “frankburger” hotdogs at most of its fast food outlets next week, company officials said Tuesday.

In August, McDonald’s cut the price of cheeseburgers to 79 yen and frankburgers to 75 yen, but beginning Monday, consumers will have to pay 120 yen for a cheeseburger and 150 yen for a frankburger, they said.

McDonald’s has apparently decided to end its “nattoku (satisfaction) value” campaign due to weakening business performance.

The price increases will be implemented at most of its roughly 3,800 restaurants nationwide, the officials said.

However, McDonald’s double cheeseburgers will be discounted to 179 yen from 220 yen, and hamburgers will remain at a record-low 59 yen, they said.

“We will include the double cheeseburger, which is very popular, in our ‘nattoku value’ menu,” an official said.

McDonald’s had planned to revise the discount menu within two to three months of its implementation in August, the official claimed.

McDonald’s Holdings has already announced that it expects a group net loss of 2.33 billion yen in the year that ended Dec. 31 due to factors such as the planned closure of unprofitable restaurants.

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