Advertising agency Dentsu Inc. said Wednesday it will head into space to shoot a television commercial on the International Space Station for the popular sports drink Pocari Sweat.
The commercial will be part of a joint project with the National Space Development Agency for producing advertising.
Pocari Sweat is produced by Otsuka Pharmaceutical Co.
It will be the first Japanese project to travel to space to shoot a TV commercial, Dentsu said in a news release.
The move is part of an effort to promote the diverse applications of Kibo, the Japanese experimental module aboard the ISS, the Tokyo-based company said.
Two astronauts on board the Russian rocket Soyuz TM-33, which is to be launched Sunday, will travel to the ISS where they will shoot the commercial Oct. 26 and 27, it said.
NASDA has already installed a high-definition TV camera inside the Russian service module for the shooting. The spot is expected to be aired in January, Dentsu said.
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