The nation’s second-largest telecommunications carrier DDI Corp., known as KDDI, said Wednesday it has formed a joint venture with advertising agency Hakuhodo Inc. and three other firms to run ads on its mobile-phone Internet services.
The venture, a1 adnet Corp., is capitalized at 490 million yen, with KDDI holding a stake of 51 percent and Hakuhodo a 35 percent interest, KDDI said. The remainder is held by three firms, including another advertising agency, Asatsu-DK Inc., which has 8 percent.
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