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September 20, 2025
 

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Super Mario soft toys in various sizes at collector Kikai's residence in Mishima, Shizuoka Prefecture, on Aug. 19
LIFE / Digital
'He's a regular man, not unlike us': Marking 40 years of Mario games
Super Mario Bros., released for Nintendo's home consoles in Japan on Sept. 13, 1985, was a landmark of early video gaming.
LIFE / Digital / ON: GAMES
Racehorses, anime girls and gambling: Umamusume’s recipe for success
The latest overnight hit from Japan’s gaming world relies on a quirky mix of elements from the worlds of pop culture and sports.
LIFE / Digital / ON: GAMES
Sega's ninja-themed Shinobi series is back from the dead
The long-running series hasn’t had a console release since 2003, but the new title is nearly enjoyable enough to make the wait worth it.
A video on Bayraktar's Instagram account of the Belgian photographer approaching an elderly worker in Tokyo's Shibuya has gone viral, garnering almost 9 million views.
LIFE / Digital
Aug 6, 2025
Photographer Bleg Bayraktar is winning social media with politeness
By Laura Pollacco
Japan holds a special place in the heart of the Belgian photographer, who has shot portraits in various countries and cultivated a reputation for being incredibly respectful.
Sega's first brick-and-mortar store in Japan is an example of how the country's video game industry is thinking of its digital products as tangible experiences.
LIFE / Digital
Jul 18, 2025
Sega’s first Japan store signals ‘immersive entertainment’ push
By Gendel Gento
Opened on July 18 in the Shibuya Parco building, the video game company’s brick-and-mortar venture hints at a broader trend in Japan’s gaming landscape.
After nearly shuttering earlier this year, the Tokyo-based Game Preservation Society continues its work to save the early history of Japanese gaming.
LIFE / Digital
Jul 12, 2025
‘Our ultimate goal is to save every single Japanese video game’
By Gendel Gento
The Tokyo-based Game Preservation Society almost shuttered earlier this year, but a flood of support has buoyed efforts to save games on extinct media.
Hideo Kojima, the leading auteur in Japanese video games, has skirted controversy in the wake of the release of Death Stranding 2: On the Beach
LIFE / Digital / ON: GAMES
Jul 12, 2025
Is Japanese skin really ‘too smooth’ for Hideo Kojima’s games?
By Owen Ziegler
When it comes to Hideo Kojima’s visuals, art imitates life — and it’s more often Hollywood’s version of life than Japan’s that influences his games.
Since its introduction in 1985, Sega's UFO Catcher machine has come to define crane games in Japan.
LIFE / Digital
Jun 24, 2025
King of Japan’s arcades, Sega’s UFO Catcher turns 40
By Gendel Gento
Where would Japan’s arcades be without the rows and rows of crane games that Sega’s influential machine helped popularize?
From participants on the JET Programme to full-time content creators, Megan and Ben share their lives in Japan on screen. They recently signed with Tokyo-based influencer agency GeeXPlus.
LIFE / Digital
Jun 19, 2025
The Hitobito's Megan and Ben uncover the real Japan, one video at a time
By Patrick St. Michel
The couple moved to Japan to be teachers. Now, their YouTube clips are viewed by millions.
Elden Ring Nightreign sees a developer following up its greatest commercial and critical outing with a game that struggles to find its stride.
LIFE / Digital
Jun 2, 2025
In Elden Ring Nightreign, the FromSoftware formula goes awry
By Owen Ziegler
Released on May 31, the studio’s first purely multiplayer effort struggles to grasp what makes its newly chosen genre great.

Wealthy foreign nationals picking up ultimate souvenir — a condo in Tokyo
A high-end property in the fashionable Daikanyama district in Tokyo
Bank of Japan to start unloading ETFs in surprise move that rattles market
BOJ Gov. Kazuo Ueda said it would take a century for the bank to sell all its ETFs at the pace proposed.
Over 90% of low-income families in Japan struggling to feed children
Save the Children Japan domestic program chief Sonoko Kawakami speaks at a news conference in Tokyo in July. A survey conducted by the group in June has found that over 90% of low-income households with children face food insecurity.
JAL to punish president and 36 others over pilot drinking scandal
Japan Airlines Managing Executive Officer Yukio Nakagawa (center) and others apologize after one of the airline's pilots was found to have been drinking alcohol, during a news conference in Tokyo on Sept. 4.
After seven decades, is it finally time for the LDP to split up?
Signage atop the Liberal Democratic Party headquarters in Tokyo. Japan’s ruling party faces a tough decision over its future as it searches for a new leader to replace outgoing Prime Minister Shigeru Ishiba, reverse its waning popularity and reassure investors
World Athletics stars relish Tokyo atmosphere after COVID-hit Olympics
Organizers of the World Athletics Championships said over 500,000 tickets had been sold and that they are expecting to end the event in front of large crowds this weekend.
Japan’s front-line researchers see bright path ahead for dementia treatment
A scientist looks at scans of grains at the Memory Centre at the Department of Readaptation and Geriatrics of the University Hospital (HUG) in Geneva, Switzerland, on June 6, 2023.
Still plenty to fight for, says Japan’s team leader at worlds
Race walker Hayato Katsuki earned bronze for Japan on the opening day of the World Athletics Championships on Saturday.
Wealthy foreign nationals picking up ultimate souvenir — a condo in Tokyo
A high-end property in the fashionable Daikanyama district in Tokyo
Japanese athletes inspired by raucous home fans at World Athletics Championships
Fans cheer on the home favorites during the women's marathon at the World Athletics Championships in Tokyo on Sunday.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Sumadori Bar on Shibuya Ward's main Center Gai street targets young customers who prefer low-alcohol drinks or abstain altogether.
Rethinking that second drink: Japan’s Gen Z gets ‘sober curious’
By Alex K.T. Martin

SUSTAINABLE JAPAN

Foreign wrestlers have a long history in sumo
Foreign wrestlers have a long history in sumo

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