1. Where does the name of your jewelry brand/shop Sipilica come from? It’s an Ainu word which means “very beautiful.” A sense of beauty is an essential and precious part of us.

2. Why Ainu? “American casual,” or “amekaji,” fashion was all the rage when I was an art student and I was drawn to Native American culture, including its silver jewelry. When I picked up a book about the Ainu people, their culture similarly seemed cool — a tenuous interest, really. But that interest continued and when starting my business, I looked up the Ainu word for beautiful. The “pilica” of Sipilica apparently means both beautiful and right, probably because when something is beautiful, it makes sense.

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