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The fusion of traditional Japanese culture with contemporary life isn’t a new concept, but as trends change the results can vary greatly. On the runway, we are seeing sophisticated ideas that infuse new looks with time-honored tastes in subtle yet effective ways; while on the streets, the stylings of old-world Japan have never been more kitsch and trendy. With plenty of second-hand kimono readily available, going full traditional also need not be expensive, or, if you’re in need of something for Halloween, they can add some authenticity to the spookiest costumes.

Matohu is the name of designing duo Hiroyuki Horihata and Makiko Sekiguchi, and their brand is renowned for dropping traditional fabrics, motifs and techniques into 21st-century style like no other.

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