• SHARE

French couturier Jean Paul Gaultier has teamed up with Seven & I Holdings to produce Sept Premieres, an affordable line of clothing that launched Oct. 1. This is the first designer collaboration for the company, which owns Seibu & Sogo Department Stores and Ito Yokado, 67 outlets of which will sell the line.

The collaboration comes as a surprise, since the designer famous for Madonna’s “cone bras” and a mainstay on the Paris catwalk quit the ready-to-made market to focus on couture just last year. “The fashion cycle is too fast, and there are too many collections — we don’t have time to think,” he explained.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)