El Celler de Can Roca was overwhelmed after it won the World's 50 Best Restaurants title for the first time in 2013.

The waiting list grew to one year and three people were employed to turn down requests for tables, said Josep Roca, one of three brothers who own the establishment in Girona, Spain.

The day after Noma won in 2010, about 100,000 people tried to book online, enough to fill the Copenhagen restaurant for years, according to chef Rene Redzepi.