If there is one brand that the world needs to stop, drop and roll its collective mouse over online to check out every season, it's Anrealage. We have come to always expect something fascinating and innovative from this techie-experimental label — and at Fashion Week Tokyo this time around it again did not disappoint.

By innovatively infusing fabrics with photo-chroma technology (as in indoor-outdoor sunglasses), designer Kunihiko Morinaga was able to make white clothing awash with bright colors and patterns in high-light situations, then magically return them to white at the flip of a switch. It is a feat of imagination and skill that should see Morinaga competing on the global stage very soon.

Gothic-lifestyle brand Alice Auaa also had one of the most impressive shows of the week, bringing some much-needed fantasy to the runway. Metallic steampunk crinolines, a giant wearable helium spider body and lots of black lace were among the characters in a story of a Greek goddess who transforms into an arachnid. The clothes are all handmade couture, by appointment only, that are created at Alice Auaa's new salon on Tokyo's swanky Omotesando boulevard.