Sleeping in. Breakfast in bed. Sunny brunches. Strolls in the park. Laid-back afternoon tea. Cocktails at sunset. Decadent late nights.

Saturday — the word brings to mind a flurry of images associated with the first day of the weekend and the chances are, they will all be fun, relaxing and pleasurable activities.

It is this laid-back Saturday spirit that inspired the creation of a new lifestyle brand — Kate Spade Saturday, which brought a splash of sunshine yellow to Omotesando in Tokyo last weekend with the launch of its first flagship store.