Web services such as Twitter and YouTube have entered Japan and become familiar tools in the arsenals of Japanese Web surfers.

But Netizens in other countries might be hard-pressed to identify the Japanese equivalents to these services, even though they are popular at home.

At the Web Innovation Share (WISH) 2010 event held in Tokyo's Roppongi district on Aug. 28, some of Japan's leading Internet service providers discussed how local Web firms can penetrate the global market.