Poor Piemonte. Tucked away in the northwest corner of Italy, its gentle slopes have produced grapes for over 2,000 years and extraordinary wines for nearly two centuries. Yet, for many wine drinkers, Chianti is the only Italian wine they will ever know. Pity.

The Nebbiolo grapes that dot the Langhe area of Piemonte yield some of the finest wines in the world: Barolo, Barbera, Barbaresco, Dolcetta. And they are found only there.

"In a world with Cabernet, Merlot, Shiraz, Chardonnay -- all of which are great varieties, and I love to drink them -- we have something unique," says Pio Boffa. "We produce something that is inimitabile (inimitable)."