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Date of publication: Jul 24, 2018

Seifert Lucas

CEO
H&M Japan
www.hm.com

Date of birth: July 28, 1974

Hometown: Stockholm

Number of years in Japan (cumulative): 1.5 (as of July 2018)

Seifert Lucas
Q1: What was your first encounter with Japan?

At the age of 12 while I was living with my parents and brother in Hong Kong, my father was given the opportunity to work closely with Japan through their partners here. This became my first real encounter. However, it wasn’t until I was asked to move here in mid-2016 by H&M that I visited for the first time.

Q2: Please state your motto in life and why you have chosen it.

I try to live my life along three central ideas that I guess you could call my mottos.
First of all, be a good person and treat others as you would like to be treated yourself.
Second, always challenge yourself. It makes you grow as person and it develops you and ensures that you’re always in motion.
Finally, collect experiences rather than things. People and places are always more enriching than things.

Q3 : Over your career, what achievement are you the proudest of?

In life, my family. In my career it’s the opportunity to come here to Japan and grow H&M. It’s an honor and an opportunity to be able to work in and experience such a rich culture and its people. I’m also very proud to have been able to develop and help employees in their careers. Colleagues that now live and work with H&M all over the world.

Q4 : What are your goals during your time in Japan, your current position or in life?

I wish to make H&M part of every Japanese household and family. Allow Japanese families to use clothes and fashion to express their personalities and moods. I wish to build a brand that will last for generations to come. Finally, I want to head a company where women and men have equal opportunities and responsibilities; a company whereall employees can grow and develop as H&M grows and develops.

Q5 : What wisdom, advice or tips can you give to people living and working in Japan?

Listen twice as much as you speak. Always be yourself. And have fun!
Also, when in Japan take the time to see as much of this beautiful country as possible. All the way from Hokkaido to Okinawa.
Stay curious.

Last updated: Sep 5, 2018