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When we think of mah-jongg we generally conjure up images of middle-aged guys playing in dingy rooms, filled with thick blue smoke. So we definitely took note when we heard of  Kien Mah-Jongg Story, a new parlor that is offering a refreshingly smoke-free environment to its customers.

“Fewer people smoke and there’s a lot of people who hate smoking,” said company president Akira Aiba in a recent interview with Shibuya Keizai Shimbun. The atmosphere at Kien (no-smoking) Mah-jongg Story is “low key and chic” and designed to attract a younger, more fashionable, crowd in their 20s and 30s. Though the mahjong world of the past was predominantly male, Internet mahjong sites have turned on a new generation of younger female players.

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