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Japanese women are used to taking the initiative on Valentine’s Day. In fact, it’s traditional for ladies in Japan to buy a nice box of chocolates for their objects of affection. Pay-back comes on White Day, when it’s the men’s turn to hand out the chocolates. Every year in Japan, vendors roll out new products and services to cash in on the dual rites of romance (as well as the obligatory giri choco for the office set).

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