Japanese women are used to taking the initiative on Valentine’s Day. In fact, it’s traditional for ladies in Japan to buy a nice box of chocolates for their objects of affection. Pay-back comes on White Day, when it’s the men’s turn to hand out the chocolates. Every year in Japan, vendors roll out new products and services to cash in on the dual rites of romance (as well as the obligatory giri choco for the office set).
Unable to view this article?
This could be due to a conflict with your ad-blocking or security software.
Please add japantimes.co.jp and piano.io to your list of allowed sites.
If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.
We humbly apologize for the inconvenience.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.