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For many people, Matthew Minami has come to represent the wacky, incomprehensible nature of Japanese TV with his brief, colorful appearance in “Lost in Translation.” Some probably believe he was simply invented for the movie, but his TV Asahi series, “Matthew’s Best Hit TV,” is in fact one of the most popular late night programs on Japanese TV.

This week, the blonde, effeminate entertainer (who is actually comedian Takeshi Fujii, though we’re not supposed to tell you that) will make the leap to prime time on “Matthew’s Golden TV,” a two-hour variety special.

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