In the past few months, Wang Shuyun, a 78-year-old retiree in Beijing, splashed out on an 8,000 yuan ($1,115) nutrition course to help her lose weight and lower her blood sugar, and spent 1,200 yuan on Adidas shoes.
A former civil servant with a far-above-average monthly pension of 10,000 yuan and no children, she also regularly splurges on imported milk from New Zealand.
"I focus on living a good life for myself, which I consider the most important goal," said Wang.
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